Builders Influencer & Scaling One Day Workshop
Tired of being underpaid? It’s time to take action and do something about it.
If you could do something right now that would double or even triple your profits, would you?
If you’re like everybody else, you’ve probably tried to scale up. Either that or you might prefer the safety and comfort of staying put.
You see, many coaches promise they can take you to the promised land, but not everyone makes good on their promise. Not because they don’t want to. They just don’t know how.
They might overwhelm you with complex models, financials, and all kinds of info that you don’t need.
Our workshop aims to fix this.
We’re passionate about offering no-fluff strategies stripped of all the unnecessary things that you can’t benefit from.
So, who’s this presentation for?
First of all, people that don’t want to waste endless hours in a training room for very little effect. If you’re looking for simple solutions that yield great results, you wouldn’t want to miss this workshop.
You’ll see how you can maximise your profit while minimising the effort you have to put into it. You won’t have to sacrifice your free time for the sake of making money.
Sound good?
The Cave Man Psychology
One of the most important things you’ll learn in the workshop is how to get an unfair advantage through the Cave Man Psychology.
Essentially, it’s all about the way you present yourself. To clarify, here’s a story that illustrates this point perfectly:
A professor gives a lecture to two groups of students. To the first group, he introduces himself as an Ivy League professor. To the second, he introduces himself as a dishwasher.
He gives the exact same lecture to both groups of students and asks them for feedback.
You can guess what happens next.
The Ivy League professor receives amazing feedback, while the students didn’t even pay enough attention to the dishwasher’s lecture to call it horrible.
It’s the same person and the exact same lecture. The only difference is in the way the students see him.
Our workshop aims to make sure that you’re the professor. Kurt will teach you everything you need to know about the Cave Man Psychology so that people see you as an expert wherever you go.
Here’s what else you’ll learn:
1. Why Investing in Yourself Is and Should Be Your Top Priority
Is there any space between where you are and where you want to be?
That’s why.
If you don’t invest in yourself, how the heck can you expect anyone else to do it? Nobody will trust a builder that isn’t ready to improve himself on both personal and professional levels.
Make no mistake, people can see and feel this. Everyone responds well to people who are willing to take it a step further.
All investments are about value. By investing in yourself, you add value that people can’t say ‘no’ to. They’ll know that their money is going into the right hands, so they’ll be thrilled to invest.
No matter how good you are, there’s always room for improvement. If you don’t improve, your competition will. Are you ready to lose clients because of this?
Here’s an example of what investing in yourself can do:
Shane Ellis from Sydney-based Ellis Construction attended one of our seminars. After feeling stuck for some time, it forced him to take action and invest in himself. In his own words, it gave him ‘the kick in the pants that he needed to get out there and push hard’.
The results? They’re reflected in his financial statement:
- 274% increase in revenue
- 77% increase in gross profit
- 773% increase in net profit
- All of that with only a 66% increase in fixed expenses
Our seminar and emails helped Shane’s business to skyrocket. At the same time, he didn’t have to waste his valuable time on learning all kinds of useless stuff. Instead, he learned simple ways to create a streamlined workflow that gets results.
Imagine if your net profit was 7.7 times higher than it is now. This is the power of investing in your personal, professional, and leadership development.
1. Why Investing in Yourself Is and Should Be Your Top Priority
Is there any space between where you are and where you want to be?
That’s why.
If you don’t invest in yourself, how the heck can you expect anyone else to do it? Nobody will trust a builder that isn’t ready to improve himself on both personal and professional levels.
Make no mistake, people can see and feel this. Everyone responds well to people who are willing to take it a step further.
All investments are about value. By investing in yourself, you add value that people can’t say ‘no’ to. They’ll know that their money is going into the right hands, so they’ll be thrilled to invest.
No matter how good you are, there’s always room for improvement. If you don’t improve, your competition will. Are you ready to lose clients because of this?
Here’s an example of what investing in yourself can do:
Shane Ellis from Sydney-based Ellis Construction attended one of our seminars. After feeling stuck for some time, it forced him to take action and invest in himself. In his own words, it gave him ‘the kick in the pants that he needed to get out there and push hard’.
The results? They’re reflected in his financial statement:
- 274% increase in revenue
- 77% increase in gross profit
- 773% increase in net profit
- All of that with only a 66% increase in fixed expenses
Our seminar and emails helped Shane’s business to skyrocket. At the same time, he didn’t have to waste his valuable time on learning all kinds of useless stuff. Instead, he learned simple ways to create a streamlined workflow that gets results.
Imagine if your net profit was 7.7 times higher than it is now. This is the power of investing in your personal, professional, and leadership development.
2. The Mindset that Changes Everything
Do you need your clients, or do they need you?
The answer to this question makes all the difference in the world to your chances of landing them.
Think of your clients as women you’re trying to pursue. How do you think a woman would respond to a needy guy who’s desperate for her attention? Chances are she isn’t going to fall into your arms, unless maybe if she pities you.
But what happens if you’re this confident guy that has it all together? You know your worth, you’re oozing with confidence, and everywhere you go people see you as this superstar that has it all figured out.
Now that’s someone that women want to be with. That’s someone that your client can’t resist.
Once you understand that you’re the prize, people will see you this way as well. Instead of chasing after clients, you’ll let them come to you.
You let them know that they should feel lucky that you’re willing to give them your time and attention. Once you get into this mindset, you become unstoppable.
Take a look at how this simple mindset change helped our clients close a lot more deals:
When Ramsay Builders first came to us, they were pretty much directionless. They were just out there doing their thing. The problem was that they were doing the right thing. They knew where they wanted to be, but they had no idea how to get there.
When they started working with Kurt, they realised what they’d been doing wrong. Not only did they have the wrong answers, but they were asking the wrong questions as well. Naturally, clients weren’t exactly rushing to work with them.
12 months later, they managed to have deals in place for a whole year ahead. Why? Guidance and confidence. Once lost in the industry, Ramsay Builders’ main worry now is how to fit the next job in their busy schedule.
The main takeaways from Ramsay Builders’ work with Kurt are that you need to know when to make a change and you need a lot of confidence to do it. As soon as their clients saw that confidence, they started fighting over the builder.
3. The Golden Opportunity for Those Who Can Fix Pepsi’s Mistake
According to the latest available numbers, Coke has a 17.8% market share in soft drinks. At the same time, Pepsi has 8.4%.
This is just the main brand. If you take into account diet cola and all the other stuff, Coca-Cola is leading PepsiCo by about 48% to 20%.
From day one, Pepsi has never been able to catch up. No matter how hard they tried, Coke has always beaten them by a country mile.
This is something that happens pretty much all the time in the building industry. You have all these companies trying to get their name out there with little success. They just can’t seem to position themselves in the market.
But what would happen if, instead of chasing after leaders, they started doing their own thing?
There are plenty of niches that are desperate for strong brands to enter them. The issue is, many business owners see a niche as this tiny, low-opportunity market segment.
This couldn’t be further away from the truth.
Niches could be worth millions. If you play your cards right, a huge chunk of that money can fall right into your pocket.
All it takes is knowing how to grab the opportunity by the neck and make the most of it. And Kurt can teach you how to do it.
4. How to Lay the Foundations for Controlled Growth
Every builder should know the importance of the foundation if you don’t want a building to collapse. Your business success works the same way.
Much like you don’t build the same foundation for different buildings, there isn’t a one-size-fits-all answer to this.
The main thing that determines the foundation that you’ll lay is the height that you’re trying to reach. A skyscraper needs a 9-metre foundation, while a house needs one and a half metres.
So, what are you building?
This is the first thing you need to think about when defining the cornerstones of your success.
You need to think about financials, marketing, goal setting, leadership, and many other things. Here’s how one of our clients approached this:
Beau Corp had been with us for the past 12 months. During this time, we learned a lot about one another. They thought they had the right strategy in place. They worked hard to achieve their goals, but there was just something missing. No matter how hard they tried, they felt trapped.
Upon joining us, Beau Corp finally started to have a sense of direction. We clarified the strategy that they had to use in order to grow, and we went deep into the finest details of their future success.
This was a ground-breaking moment for the company. They started adopting strategies and systems that would take them where they wanted to be. They developed a strategy that they’re still using. It categorises systems in six different areas:
- Effective systems taking the big picture into account
- Making use of priorities
- Measurement
- Application
- Organisation
- Consistency
Now they’re on the right track to reach great heights. The team states that it would’ve been amazing to have known all this stuff 20 years ago. Now they finally have a grasp of what it takes to build a strong foundation for growth, and in their own words, they are now ‘focusing on building a legacy’.
4. How to Lay the Foundations for Controlled Growth
Every builder should know the importance of the foundation if you don’t want a building to collapse. Your business success works the same way.
Much like you don’t build the same foundation for different buildings, there isn’t a one-size-fits-all answer to this.
The main thing that determines the foundation that you’ll lay is the height that you’re trying to reach. A skyscraper needs a 9-metre foundation, while a house needs one and a half metres.
So, what are you building?
This is the first thing you need to think about when defining the cornerstones of your success.
You need to think about financials, marketing, goal setting, leadership, and many other things. Here’s how one of our clients approached this:
Beau Corp had been with us for the past 12 months. During this time, we learned a lot about one another. They thought they had the right strategy in place. They worked hard to achieve their goals, but there was just something missing. No matter how hard they tried, they felt trapped.
Upon joining us, Beau Corp finally started to have a sense of direction. We clarified the strategy that they had to use in order to grow, and we went deep into the finest details of their future success.
This was a ground-breaking moment for the company. They started adopting strategies and systems that would take them where they wanted to be. They developed a strategy that they’re still using. It categorises systems in six different areas:
- Effective systems taking the big picture into account
- Making use of priorities
- Measurement
- Application
- Organisation
- Consistency
Now they’re on the right track to reach great heights. The team states that it would’ve been amazing to have known all this stuff 20 years ago. Now they finally have a grasp of what it takes to build a strong foundation for growth, and in their own words, they are now ‘focusing on building a legacy’.
5. How the Top 1% of Builders Are Educating Their Clients
In this day and age, clients don’t know what they need. They may have a rough idea, but all too often, they don’t even know that they have unmet needs.
It’s your job to uncover them. How?
Through education-based marketing.
You see, selling isn’t about offering a product or service anymore. It’s about offering knowledge first.
By sharing knowledge with your clients, you can get a ton of benefits. First of all, you gain their trust. Once they see you really know what you’re doing and you know what they need, they’ll see you as a helpful friend whom they can trust to solve their problem.
You also gain a lot of credibility and authority. You’re an expert who knows your stuff, and people will listen to what you have to say. More importantly, you can move them to take action.
We collaborate with many of our clients to spread our collective knowledge. We write blogs, books, and all kinds of content that benefit those around us.
Once you learn to do the same, you’ll hit that sweet marketing spot that draws clients to you.
Cullen Building Group is all the proof you need:
When Cullen Building Group first came to us, there were quite a number of holes that they needed to fill. They knew how to build houses but didn’t understand the marketing and management aspects of the business.
This is something that happens to a lot of builders. Their expertise don’t exactly extend to these business aspects. This is why they often struggle with the everyday operations and getting their name out there.
After working with Kurt, things started to look up. The company understood the importance of marketing, as well as the ins and outs of a good marketing strategy. Moreover, their management became much more effective. They started to delegate responsibility much better. This created a culture of trust that yielded great results.
Not only did the company culture improve, but their financial success saw a huge boost as well. Their margins jumped from 10% to 20% and are now heading towards the 25% mark.
6. Get the Quality TV Exposure Your Business Deserves or Do It Yourself
Despite what many people think, TV advertising is far from dead. In fact, it’s the single most important medium for builders.
Getting on a good show can get you all the exposure you can possibly wish for. The good news is, there are so many of them out there that there’s a high chance of you getting on one.
There are all kinds of reputable TV shows in Australia that can spread the word about you at lightning speed. These include Love It Or List It, Grand Designs Australia, Building Australia, and many others.
But what if you can’t get on any of these shows?
It’s simple – just make your own. There’s more than enough room for new building TV shows, and yours might just become the next big thing.
If you need help with the logistics of it all, Kurt devotes part of the workshop to teaching you how to do it the right way.
7. The Latest in 'Sales Engineering' Very Few Builders Are Using
You might be an outstanding builder, but what if you’re not a good salesman? Will your business suffer because you weren’t born with a talent for closing deals?
Not at all.
You’ll be happy to know that you don’t have to be a selling superstar to get clients.
Our ‘sales engineering’ is a very simple yet powerful program that makes sure you don’t need a high level of salesmanship to get clients.
It consists of very specific processes that you can follow to turn a complete stranger into a happy client.
We’ll give you all the scripts, steps, and everything else you need to get high-quality clients. You’ll be able to do this without wasting a ton of energy. Once you learn it, you won’t believe how easy it is to find and convert clients.
Here’s how it helped one of our clients:
Brett and Kirsten Williams from Eco-Logical Building had issues with their sales and client management. To improve their communication with clients, they came to us for help.
The first thing we did was to help them rise above the crowd by defining their ‘unique selling proposition’. This is how you can communicate your offer to the client in a way that lets them know you can fit their needs perfectly. We also helped Brett and Kirsten create a clear and concise sales process that would help them structure the way they market their brand.
Another thing that they find invaluable is the client relationship management system that we helped them create. Their ‘client banking’ database keeps growing, and they’re able to land more high-quality clients.
To make sure they can remember everything they learned, we gave them valuable reference materials that they can turn to for help at any point. They’re still using everything they’ve learned, and their success reflects this.
8. Understanding the Rainmaker Syndrome to Save Your Company from Losing Money
People are the heart and soul of every business. Their initiative and energy is what makes it all happen.
But what happens when they have too much power over the company?
This is what we call the Rainmaker syndrome.
There was this guy in Perth that was an incredible salesman. He brought in money from all sides and was getting paid a staggering $500,000 in commissions for selling houses.
Understanding just how powerful he was, he started dictating the terms of his work. He would do his job when he felt like it, usually for two days a week.
If he were to leave, there would be this huge gaping hole that nobody could fill for a long time. This is why he was able to do as he pleased.
This isn’t something that you want in your business. As much as investing in your people is crucial, you’ll want to have a business that depends more on the systems than the people.
Kurt has a strong grasp on how this works, and he can teach you how to build that system.
9. Creating a Performance Management Playbook and Identifying Conversion Potholes
In sales, the single most important metric is the number of people out of a pool who are willing to pay for your services. Conversion is the name of the game.
So how are your conversions doing?
This doesn’t just mean the percentage of people who become your clients. It’s also about the quality of those clients.
We can help you create a playbook that will make sure you get enough high-quality clients to make all your efforts worth it.
Like with the ‘sales engineering’ program, simplicity is key. You need to get everyone involved in such a way that a chimpanzee can boost conversions.
The playbook will contain everything you need to say and do to close more deals and get more clients who are worth your time.
This also fits perfectly into the desired system-dependent business. With a clear outline, you’ll have processes in place to boost your performance.
Here’s a real-life example from one of our clients:
Justin Eldershaw of Reliance Roof Restorations found many potholes in his processes. This was costing him a lot of money. Even worse, he wasted valuable time and resources on things that didn’t yield satisfying results.
Justin’s main issue was that his focus wasn’t in the right place. Inefficiency plagued his business to the point that he had to make major changes. So he did.
When he started working with us, Justin started paying close attention to the things that didn’t seem to work. He managed to tighten his processes and eliminate some of the major issues in his business.
He states that these changes will add tens of thousands of dollars to his bottom line. Working with us has more than paid off for Justin, as he can now get back on track to growing his business.
10. Finding the Right Media Partners and Getting Your Content out There
Despite the undeniable effect of TV advertising, you must never ignore social media.
It can make or break a modern business, so you’ll want to make sure that it is the former that happens.
How do you go about doing this?
With high-quality engaging content.
Leading builders co-create with their suppliers, partners, and clients. This collaborative approach creates a ton of content that can spread the word about their business.
The issue is that setting up your content marketing strategy isn’t easy.
That’s where we come in.
We can help you understand how to take advantage of the power of social media to grow your presence. You can get $150,000 worth of content credit without spending a single dollar, and you’ll attract all the suppliers you need to promote your content.
There’s too much competition going on in the building industry. It’s time to turn towards collaboration to achieve success. We’ll teach you how to do this so that you can create strong relationships with your partners.
11. The Roadmap to Becoming an Exceptional Social Media Influencer
Out of all social media marketing strategies, influencer marketing is one of the most effective strategies today. Getting people with a huge following to talk about you can do wonders for your business.
Sadly, but perhaps better for you, not many builders know how to take advantage of this. Influencer marketing seems like a simple strategy, but there’s more to it than meets the eye.
To guide you through everything you need to know, we’ll show you what influencers actually do and how it all works.
You’ll learn what it takes to become an influencer yourself so that you can build a strong community of loyal fans.
11. The Roadmap to Becoming an Exceptional Social Media Influencer
Out of all social media marketing strategies, influencer marketing is one of the most effective strategies today. Getting people with a huge following to talk about you can do wonders for your business.
Sadly, but perhaps better for you, not many builders know how to take advantage of this. Influencer marketing seems like a simple strategy, but there’s more to it than meets the eye.
To guide you through everything you need to know, we’ll show you what influencers actually do and how it all works.
You’ll learn what it takes to become an influencer yourself so that you can build a strong community of loyal fans.
12. Why the Seeds You Plant Are More Important than Your Harvest
Business is more than just a numbers game. Maybe it’s time to shift your focus from looking at your results to how you’re achieving them.
We can teach you what you can do today to yield incredible results in the future.
For the most part, this boils down to your market presence. And what’s a sure-fire way of achieving it?
Dominating social media.
How would you feel if you knew that you could get 50,000 people to love what you do?
Well, this is exactly what a carpenter from Melbourne managed to do. In about five months, she grew her Instagram following from 600 to more than 50,000.
If you do it right from the get-go, you can spread your message across the world in no time.
Even though this has never been easier, there are still things that you need to learn to nail down from the very beginning.
Invest Today to Succeed Tomorrow
Nobody has it all figured out, and that’s okay. There are certainly things you excel at, but there’s also room for improvement.
Regardless of your background, there will be something new to learn in our workshop. Whether you need help with sales, marketing, education, or any other aspect of your business growth, you’re going to go home with more than a few tips.
For $497, you can join the many clients who have succeeded with our help. The sky is the limit when it comes to how much you can make once you start using our techniques, and our clients agree that the investment is worth it.
Roman Pazniewski of Family Homes says: ‘This is the best investment I’ve ever made. It will have guaranteed results for your business’.
And he’s not the only one. So far, we’ve helped many builders grow their business to great heights.
It inspires us to hear about our clients’ success stories after coming to us for help. Their stories are amazing, and they prove how small steps can result in a world of success. If you want to write your own success story, reserve your spot and let’s embark on this journey together!
Builders Influencer & Scaling One Day Workshop
