Articles

Don’t Race to the Bottom

It’s incredibly tempting to engage in a race to the bottom. We can extort workers to show up and work harder for less in order to underbid a competitor. We can take advantage of less sophisticated customers and

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What is Your Unfair Advantage?

Construction is a fickle business, and recently, I’ve been hearing complaints from certain quarters about the lack of enquiries, savage under-cutting and a drop in sales conversion rates. Fortunately, regardless of who you are, none of these issues

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What’s It Costing You?

A very wealthy Australian recently said, “It’s easy to make money. To make money, you just need
 to do the things that make money.” Simple but right on the money!   What is your plan for doing the

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Do You Know Your Break-Even Point?

Have you ever accurately calculated just how much work you need to turn over to cover your running costs and fixed expenses? This measure, known as the break-even point, is an immeasurably important step in ensuring business development

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Your Price is Too High

How many times have you had a client say ‘your price is too high’? It’s a tired line that customers have been trained to use, hoping that you, the builder, will pull back on your margins. Along the

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